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The New Lawyer Supplement

May 31, 2007

The First Chapter of Building Your Book: Get Yourself 'In Action'

There is no one way for a lawyer to develop business. At my firm, Jeffer, Mangels, Butler & Marmaro, many of the partners generate substantial business, and each does it differently.

By Bruce P. Jeffer

      There is no one way for a lawyer to develop business. At my firm, Jeffer, Mangels, Butler & Marmaro, many of the partners generate substantial business, and each does it differently.
      One of our best rainmakers has built an impressive client base by "doing lunch," and 25 years into his career he remains disciplined about his lunch routine. But that doesn't work for eve...

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