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Marketing

Jun. 17, 2003

Morrison & Foerster Selects New Chief Marketing Officer

Don't expect to see flashy but vacuous ads coming out of Morrison & Foerster's marketing department any time soon, says Keith Wetmore, chairman of the 1,000-lawyer San Francisco firm.

By Erik Cummins
        Don't expect to see flashy but vacuous ads coming out of Morrison & Foerster's marketing department any time soon, says Keith Wetmore, chairman of the 1,000-lawyer San Francisco firm.
        "We've moved a long way from skinny kids and fat dogs, which were the hallmarks of law-firm marketing," Wetmore says.
 &nb...

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