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Corporate

Feb. 29, 2000

Power Train

By Marty Graham Last summer, Oren Klaff went looking for an idea worth "the calamitous exercise of will" necessary to start a business. He arrived at Equipp.com, a Web site dedicated to the gathering and sale of heavy-duty machine tools, such as lathes and drill presses, things that marketing wizards and computer geeks may write about but have never seen.

        
        
        By Marty Graham
        
        Last summer, Oren Klaff went looking for an idea worth "the calamitous exercise of will" necessary to start a business. He arrived at Equipp.com, a Web site dedicated to the gathering and sale of heavy-d...

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