Technology & Science
Dec. 1, 2009
Online Endorsements, True or Bought?
Jennifer Taggart of Demetriou, Del Guercio, Springer & Francis addresses the new disclosure rules for online reviews and recommendations.
By Jennifer Taggart
Does your client have a policy in place to monitor its social media users? If it does not, then your client may not be ready for Dec. 1, 2009 when the revised guidelines for advertising in social media become effective. And that could result in liability to your client if a violation of Section 5 of the Federal Trade Commission Act is established. Consumers are now more and more frequently turning to online reviews and recommendations to guide ...For only $95 a month (the price of 2 article purchases)
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