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Marketing

Dec. 15, 1999

Stairway to Sales

DICTA At its best , marketing training should make successful rainmakers even more effective - and help neophytes learn to make drizzle. Page 8.

        By Anne Bothwell
        
        Dear Anne:
        
        We are interested in conducting some marketing training at the firm, but we're not sure what we should be looking for. What does marketing training consist of, and are there particular form...

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