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Focus (Forum & Focus)

Mar. 6, 2009

The Gift That Never Starts Giving

If you are a consumer holding a gift card to a financially distressed retailer, now is the time to redeem those cards before they become worthless.

FOCUS COLUMN

By Anthony J. Napolitano

The current uncertainty of the financial markets made one thing certain: Retailers are in significant trouble. And if you are a consumer holding a gift card to a financially distressed retailer, restaurant or service provider, now is the time to redeem those cards before they become worthless. Over the past few years, gift cards have become a significant source of revenue for retailers. Consumers spent an esti...

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