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Technology & Science

Nov. 19, 2009

Kind Words for Google's AdWords in the EU

Attorneys Rami Yanni and Jerod Partin present the latest development in the future of online advertising and search in the EU.

By Rami Yanni and Jerod Partin

In the latest development in a series of years-long court battles that will decide the future of advertising and search on the Internet in all 27 EU member countries, the European Union Advocate General and Advisor, Poiares Maduro, issued his formal opinion in October supporting Google's position that its sale of trademarks as keywords in its AdWords advertising program did not constitute trademark infringement. The European Court of Justice...

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