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Forum (Forum & Focus)

Nov. 4, 2008

Ad Nauseum

Research on how negative political ads affect the public can also be useful to those who practice law, writes Steven G. Mehta. - Election Forum Column

ELECTION FORUM COLUMN

By Steven G. Mehta

With the election a day away, so much of the public's focus is on political advertising. There is not a day where you cannot see some type of negative advertisement, and fewer and fewer positive political advertisements are being broadcast. But how do those ads fare in the real world? Research shows that the tone of the message can have a substantial impact on the receiver. This research can also be applied...

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