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Intellectual Property

Apr. 17, 2014

Right of publicity? First, let me take a selfie

"Oh, he wants to take a selfie," President Obama observed with amusement before gamely posing with Boston Red Sox designated hitter David Ortiz.

Kathryn J. Fritz

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Ciara N. Mittan

Fenwick & West LLP

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"Oh, he wants to take a selfie," President Barack Obama observed with amusement before gamely posing with Boston Red Sox designated hitter David Ortiz. Ortiz snapped the shot using his Samsung smartphone during a visit to the White House earlier this month, later tweeting it along with "What an honor! Thanks for the #selfie, @BarackObama." But when the photo went viral and Samsung - which, unbeknownst to the president, recently signed Ortiz to an endorsement deal to be its "MLB social m...

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