Intellectual Property
Aug. 6, 2010
A Primer on the Selection And Clearance of Trademarks
Word, symbol, slogan, design or service – make sure all your bases are covered when choosing a trademark, by William E. Maguire.
Surfboards, swim fins, wetsuits, t-shirts, swimsuits, sunglasses, sunscreen, bottled water, sandals, umbrellas, towels, volleyballs, ice chests - sounds like another summer day at the beach! To the savvy, business entrepreneur, however, these beach accessories are the breeding ground for commercial exploitation. Not far behind in this consumer petrie dish of sand and capitalism is the need to select a trademark by which the item expl...
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