Civil Litigation,
Law Practice,
Corporate
Jun. 22, 2017
How to humanize a corporate defendant
Learning to personalize the corporate client by telling their story -- family, pride of ownership, community standing and more -- is essential to reducing potential exposure at trial.
Robert F. Tyson Jr.
Partner
Tyson & Mendes LLP
5661 La Jolla Blvd
La Jolla , CA 92037-7524
Phone: (858) 459-4400
Fax: (858) 459-3864
Email: rtyson@tysonmendes.com
Villanova University SOL; Villanova PA
Robert is a trial lawyer and the strategic managing partner of Tyson & Mendes LLP. His book, "Nuclear Verdicts: Defending Justice for All," is a detailed defense playbook for justice.
Remember when TV personality and sportscaster Erin Andrews was awarded $55 million after suing two hotel management companies when one of their guests filmed and posted a nude video of her online? Had the defense personalized the corporate hotel defendants at trial, perhaps the jury would not have found them liable for $26 million each for failing to protect Ms. Andrews' privacy and safety.
Typically, lawsuits against corporate defendants result in a "David vs. Goliath" scenario ...
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