Law Practice
Mar. 7, 2013
Tesla, reinventing the car shopping experience
To begin with, there are no Tesla dealerships. Rather, Tesla is reinventing the purchase experience by replicating a sales experience more akin to an Apple Store than a Cal Worthington dealership. By Paul Kiesel
So it is 7 a.m. and I am on board my Southwest Airlines flight bound for San Jose to pick up my 2013 Tesla Model S, the first mass production all battery vehicle with a purported range of 300 miles. It has been six months since I placed my order and, quite frankly, delivery is happening months earlier than I expected. Purchasing this vehicle has been a unique experience which I think bears discussing since, if successful, this could well be a model...
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