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Intellectual Property

Apr. 17, 2013

Susan L. Heller

Greenberg Traurig LLP Los Angeles Trademarks, brand management


Heller finds herself being called into more boardroom discussions these days.


"Trademarks and brand management and monetization have become a highly strategic practice," she said. "More and more branding decisions are made in the boardrooms, rather than exclusively in legal or marketing departments."


This gives Heller more of a direct role in helping to create brand protection and money-making strategies to help the company reach its...

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