Perspective
Feb. 28, 2013
'Sustainability' claims warrant extra scrutiny by marketers
The FTC released "Green Guides" last year to provide guidance for businesses marketing their products as environmentally friendly or "green." Significantly, however, they did not address claims of "sustainability." By Albert M. Cohen
National Public Radio recently ran a series on "sustainable" seafood claims which raised concerns regarding the validity of certain sustainability claims and certifications. The series put into focus the types of concerns that all marketers face when characterizing products as sustainable or environmentally friendly. Assessing issues raised by the series in light of the Federal Trade Commission's recently promulgated "Green G...
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