Perspective
Feb. 27, 2013
Untapped 'Big Data' could be wellspring of opportunity
While data is pouring into organizational networks, nearly one in four respondents to a recent survey indicated that the vast majority of the company's data is untapped. By Maria Sendra
As we move forward into 2013, the buzzwords that have the technology world in a frenzy are "Big Data" - the promise of a company's potential ability to extract valuable insights from significant stores of data with respect to its customers and its business.
From a macroeconomic perspective, the McKinsey Global Institute (MGI) describes Big Data as "underpin[ning] new waves of productivity growth and consumer surplus.&...
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