Updates
Jan. 1, 2012
Lipitor’s Patent Ends, Pfizer Squares Off with Generics
Lipitor, the best-selling drug in history lost its patent in late November, leaving the market open to generic rivals.
Lipitor, the best-selling drug in history lost its patent in late November, leaving the market open to generic rivals, which could grab all its market share in no time. But Pfizer, the makers of the blockbuster cholesterol prescription drug, isn't throwing in the towel, for good reason, Lipitor brings in nearly $11 billion a year.
In anticipation of the end of Lipitor's patent, Pfizer began promoting discounts and incentives for patients and insurers to make the brand-name dr...
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