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Transportation

Dec. 6, 2011

Spend it like you got it: Dealers suffer under facility design programs

Automakers are dead set on spending big - with someone else's money. By Jonathan Michaels of Michaels Law Group


A wise man once said, "You can't spend your way to success." But don't tell that to the automotive manufacturers who are dead set on spending big - particularly when it's not their money being spent.


As manufacturers become increasingly brand-oriented, they are dedicating considerable effort toward designing, and in many cases re-designing, dealership facility programs. The initiatives require franchised dealers to conform to a specific &quo...

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