Hollander's challenge, when representing clients such as The Scotts Co., maker of Miracle-Gro lawn care products, is to fight off trademark infringement defenses that sound like sweet reason.
Why should Miracle-Gro's green-and-yellow color scheme get trademark protection when green is the color of a heathy lawn and yellow is the color of the sun?
Why should 24-Hour Fitness get trademark protection when so many fitness facilities are open al...
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