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Technology & Science

Sep. 10, 2010

Drugmakers Avoid Social Media Sites

Television announcers speed-read reams of medical warnings in 30-second drug commercials, but the pharmaceutical industry hasn't figured out how to provide regulated risk information in a 140-character Twitter message.

By Mandy Jackson

Daily Journal Staff Writer

Television announcers speed-read reams of medical warnings in 30-second drug commercials, but the pharmaceutical industry hasn't yet figured out how to provide that same required risk information in a 140-character Twitter message.

Lawyers are advising drug companies to take a conservative view of their use of Twitter Inc., Facebook Inc. and other social media sites to promote pro...

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