Perspective
Jul. 14, 2009
Bloggers Beware: FTC Is Cracking Down on Ads
The FTC has cast its net to include blogs, message boards and street teams among those parties that would be subject to its new rules on testimonials and endorsements, writes Adam Snukal.
The Federal Trade Commission is in the process of revising its Endorsement and Testimonial Policies and Guidelines - the first set of revisions since 1980. In addition to compelling greater disclosure and substantiation on advertisers that wish to employ endorsements and testimonials in their advertising, the FTC has cast its net to include blogs, message boards and street teams among those parties that would be subject to these new enactme...
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