Entertainment & Sports
Jun. 9, 2009
Battle of the Bands' (Names)
In the music business, a band's name may be its most important asset, write Rami S. Yanni and Jerod Partin.
By Rami S. Yanni and Jerod Partin
In the music business, a band's name may be its most important asset. No matter how musically talented or appealing a band's members may be, their efforts to achieve the fame and fortune that many musicians seek will be significantly hindered if the band cannot maintain a consistent brand presence through, among other things, keeping control of its name. There are two common ways by which a band typically loses c...
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