Marketing
Sep. 20, 2002
In Other Words
Dicta Column - By Sharon Berman - Persuasive writing is a hallmark of a good litigator. Writing for marketing purposes, however, requires another set of skills. Marketing writing, even when addressed to other attorneys, is different from the type of writing you learned in law school or English classes. It has its own set of guidelines, although few hard and fast rules. In fact, when you write for marketing purposes, rules are sometimes there to be broken.
Dicta Column
By Sharon Berman
Persuasive writing is a hallmark of a good litigator. Writing for marketing purposes, however, requires another set of skills. Marketing writing, even when addressed to o...
By Sharon Berman
Persuasive writing is a hallmark of a good litigator. Writing for marketing purposes, however, requires another set of skills. Marketing writing, even when addressed to o...
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