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Marketing

Jun. 20, 2002

Keep Those Marketing Balloons in the Air

Dicta Column - By Barbara Lewis and Dan Otto - Attorneys use a variety of methods for business development, which include relationship and reputation marketing. Relationship marketing is developing a rapport with your clients, referral sources and potential clients. Reputation marketing consists of activities that may increase your profile in the business community such as articles, speeches, seminars and other public relations events.

        Dicta Column
        
        By Barbara Lewis and Dan Otto
        
        Attorneys use a variety of methods for business development, which include relationship and reputation marketing. Relationship marketing is developi...

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