Marketing
Apr. 13, 2017
DUI King keeps his crown in trademark dispute
The Trademark Trial and Appeal Board ruled that a rival firm using "1-800" before a known trademark confused potential customers.
By Nicolas Sonnenburg
Daily Journal Staff Writer
Daily Journal Staff Writer
There can only be one "DUI King," according to a recent decision by the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office.
In a battle pitting the California Criminal Defense Center — a Los Angeles firm that sought to license the mark 1-800-DUI-KING — against Chico-based lawyer John "Joe" VanDervoort, who has marketed himself under...
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