Law Practice
Jul. 15, 2016
The art and science of business development
Notwithstanding research that shows a ROI of $4 for every $1 spent developing "soft-skills," many law firms and schools are still missing the forest for the trees. By Arezou Kohan
We have all heard the axiom "people do business with the people they know, like and trust." Consequently, one of the most important activities in growing a practice is that of developing and maintaining healthy relationships. Ironically and notwithstanding the research that shows a ROI of $4 for every $1 spent developing "soft-skills," many law firms and schools are still missing the forest for the trees. In other words, they are still focusing o...
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