Large Firms
Aug. 3, 2015
Seducing talent from the land of Biglaw
Small and boutique firms must differentiate themselves in a crowded marketplace with fewer marketing dollars and convince lateral attorneys and clients alike that they are not simply a lower-cost provider. By Sean W. Southard
The legal landscape in this country is changing. Myriad factors - including rate pressures,
shifting demographics, arcane compensation structures and excess capacity - are causing
an increasing number of attorneys to leave large firms and strike a new path by joining
or establishing smaller, boutique firms.
While many of these smaller - or "breakout" - fi...
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