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Intellectual Property

Apr. 22, 2015

Susan L. Heller

Greenberg Traurig LLP Los Angeles Trademark


When it comes to talking about her trademark prosecution and brand management practice, Heller uses a football analogy to help explain her work.


"It's a worldwide, international practice for all of my clients," Heller said. "I play a quarterback role so that all of the foreign counsel speak with one voice consistent with the client's objectives and strategies."


Sometimes, Heller takes on a more active, hands-on role. She has...

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