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Top of the Ninth

Apr. 1, 2015

The Great Infringer

A ruling on infringment by an R&B "tribute group" undermines traditional trademark protections.

The trademark claim by the owner of the Active mark must be one of the best examples yet of a pyrrhic victory. In 2012 Active Sports Lifestyle USA, the Rancho Cucamonga seller of skateboards and sportswear, accused Old Navy, a much larger competitor, of infringement by marketing a line of "Active by Old Navy" sportswear. A year later the case went to trial before U.S. District Judge James V. Selna in Los Angeles. The jury found Old Navy liable for infrin...

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