Law Practice,
Contracts
May 24, 2018
Five essential provisions of an influencer agreement
Written influencer agreements allow the advertiser and influencer to get on the same page about expectations and risk allocation in order to help prevent future disputes.
Lindsay Gehman
Partner
Coblentz Patch Duffy & Bass LLP
Lindsay co-chairs the firm's Business practice group.
Advertisers continue to utilize influencer marketing as an effective means of connecting with their target consumers and achieving a high ROI. As such, it is imperative that advertisers and influencers enter into written agreements at the outset in order to ensure an effective campaign and a mutually beneficial relationship between the parties. Written influencer agreements allow the advertiser and influencer to get on the same page about expectations and risk allocat...
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