Entertainment & Sports
Feb. 28, 2019
Beyond the game: Representing athletes as influencers
Last year LeBron James filed a trademark application with the United States Patent and Trademark Office to register the phrase “I am more than an athlete” as a federal trademark.
Jaia Thomas
Email: jaia@jathomaslaw.com
Jaia is a Los Angeles-based sports and entertainment attorney.
Last year LeBron James filed a trademark application with the United States Patent and Trademark Office to register the phrase "I am more than an athlete" as a federal trademark. Professional athletes such as LeBron James, Candice Parker, Steph Curry and Chris Paul, to name a few, have shown time and time again that they are more than an athlete. They are businessmen, brands, entrepreneurs, spokesmen, content creators and influencers. For legal practitioners who repre...
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