Entertainment & Sports
Apr. 8, 2019
Sports venues incorporate communal engagement areas
The incorporation of communal engagement spaces into an existing or new stadium or arena can be a win-win for teams and venues.
Rich Brand
Partner
Arent Fox LLP
Rich serves as the firm's San Francisco managing partner and head of the Sports group where he focuses on naming rights, sponsorships, media rights, acquisitions of professional sports franchises, arena/stadium licenses, executive contracts, concession agreements, suite and club seat licenses, and financings for teams and facilities. Recognized as a leading sports attorney by Chambers USA, Legal 500, Best Lawyers, and SportsBusiness Journal, Rich has represented numerous professional teams, including the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, DC United, Inter Milan, Los Angeles Galaxy, Los Angeles Kings, Los Angeles Lakers, Madison Square Garden Company (the owner of the New York Knicks and New York Rangers), Memphis Grizzlies, Miami Dolphins, Miami Heat, New York Jets, Oklahoma Thunder, Phoenix Suns, Portland Trailblazers, San Antonio Spurs, San Francisco 49ers, Seattle Seahawks, Washington Capitals, and the Washington Wizards.
Zak Welsh
Associate
Arent Fox LLP
Zak represents clients in a wide variety of sports, real estate, and commercial transactions. His sports law work focuses on naming rights and sponsorship transactions as well as real estate and general corporate matters.
While professional sports leagues continue to explore new technology and partnerships to expand their reach to untapped audiences -- such as the NFL streaming games on Amazon Prime, Twitter and Facebook and the NBA broadcasting games on VR platforms -- professional sports teams have also been examining ways to enhance the in-venue experience to make attending games in person more attractive to new and younger fans. With the advent of high-definition large-screen telev...
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