Civil Litigation
Apr. 15, 2019
Why aren’t there more California below-cost pricing cases?
The Unfair Practices Act is perhaps the broadest such statute in the nation, and far broader than comparable federal laws — yet we don’t see many UPA below-cost pricing cases.





Dylan I. Ballard
Partner
Sheppard, Mullin, Richter & Hampton LLP
Email: dballard@sheppardmullin.com
UC Hastings COL; San Francisco CA
Dylan specializes in complex business litigation involving competition and antitrust issues under California and federal laws.

The most common response I hear after I tell someone about the elements of a below-cost pricing claim under California's Unfair Practices Act is, "I'm going to go talk to someone else now."
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