Civil Litigation,
Intellectual Property
Apr. 17, 2019
Non-traditional trademark protection in the digital age
[TOP IP] Trademarks traditionally are logos or words that identify the source of a brand, good or service. Trademark and trade dress protection, however, can also extend to sounds, scents, flavors, colors, textures and the appearance of a product.
G. Warren Bleeker
Partner
Lewis Roca Rothgerber Christie LLP
655 N Central Avenue
Glendale , CA 91203
Phone: (626) 795-9900
Email: wbleeker@lewisroca.com
Warren is in the firm's Intellectual Property practice group.
Trademarks traditionally are logos or words that identify the source of a brand, good or service. Trademark and trade dress protection, however, can also extend to sounds, scents, flavors, colors, textures and the appearance of a product.
Examples of sound trademark registrations include ESPN's "DaDaDa-DaDaDa," (Reg. No. 2,450,525), Netflix's "Da Dum" sound (Reg. No. 5,194,272), and even the sound of Darth Vader's breathing (Reg. No...
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