Law Practice,
Ethics/Professional Responsibility
Jul. 12, 2019
To market, to market!
Ethical lawyer advertising can be like a high-wire act.
Louie H. Castoria
Partner
Kaufman, Dolowich & Voluck LLP
425 California St 21st Fl
San Francisco , CA 94104
Phone: (415) 926-7601
Fax: (415) 926-7601
Email: lcastoria@kdvlaw.com
UC Berkeley Boalt Hall
Louie is a mediator with CourtCall Online Dispute Resolution, a member of the Mediation Society, a mandatory settlement officer with the San Francisco County Superior Court, and an adjunct professor of law at Golden Gate University. He won his first U.S. Supreme Court on July 1, 2021.
Marketing a lawyer or law firm requires the Flying Wallendas' sense of balance.
Like the famous tightrope-walking family, lawyers promoting themselves in the media, including social media, need a balancing pole to lower their centers of gravity and increase their moment of inertia (resistance to outside forces, such as gusts of wind). For law firms the balancing isn't physical; it's knowing and skirting the liability and regulatory ...
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