This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Civil Litigation,
Intellectual Property

Dec. 12, 2019

Beverage giants squeezed out of brand name rights in juice dispute

Heirs of Hubert Hansen’s trust control all rights of publicity related to the fresh juice pioneer, not Coca-Cola Co. nor Monster Energy Co., which bought copyrights and trademarks associated with the brand years ago, a San Diego County judge tentatively ruled.

Heirs of Hubert Hansen's trust control all rights of publicity related to the fresh juice pioneer, not Coca-Cola Co. nor Monster Energy Co., which bought copyrights and trademarks associated with the brand years ago, a San Diego County judge tentatively ruled.

Superior Court Judge Timothy B. Taylor presided over a week-long bench trial last month that contested the ow...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?

Enewsletter Sign-up