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Civil Litigation

Feb. 19, 2020

Jury awards juice seller’s heirs $9.6M for misappropriation of his name

The grandchildren of a storied southern California juice seller were awarded $9.6 million after a jury decided Monster Energy Company and The Coca-Cola Company wrongfully used his name in marketing its products. The 17-member estate of Hubert Hansen was represented by Johnson & Johnson LLP.

The grandchildren of a storied southern California juice seller were awarded $9.6 million after a jury decided Monster Energy Company and The Coca-Cola Company wrongfully used his name in marketing its products.

The 17-member estate of Hubert Hansen was represented by Johnson & Johnson LLP. The award does not include statutory attorney fees and costs, which the plaintiffs' attorneys said they would seek.

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