Intellectual Property
Apr. 7, 2021
Custom sneaker wars: Nike’s case against the devil
On March 26, MSCHF’s collaboration with Lil Nas X to produce “Satan Shoes” was announced via Twitter — and caught the attention of the media and Nike. Promoted in a tweet for their unique design of incorporating authentic Nike Air Max ’97, with 60 cc ink and one drop of human blood, MSCHF announced it would be selling a numbered drop of 666 shoes (the devil’s number) at the price of $1,018 each beginning March 29.
Victoria Burke
Scott + Scott Attorneys at Law, LLPEmail: vburke@scott-scott.com
Victoria is an adjunct professor of Fashion Law at Southwestern Law School.
On March 26, MSCHF's collaboration with Lil Nas X to produce "Satan Shoes" was announced via Twitter -- and caught the attention of the media and Nike. Promoted in a tweet for their unique design of incorporating authentic Nike Air Max '97, with 60 cc ink and one drop of human blood, MSCHF announced it would be selling a numbered drop of 666 shoes (the devil's number) at the price of $1,018 each beginning March 29. On that day, Nike hit MSCHF Product Studio, Inc. with...
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