Intellectual Property
Feb. 3, 2022
Recognizing the value of nontraditional trademarks
Astute businesses have begun to take notice of the the value of the nontraditional marks, to help them distinguish their goods and services over competitors who may not be aware of this potential.
Dariush Adli
President
ADLI Law Group
444 S Flower St
Los Angeles , CA 90071
Email: adli@adlilaw.com
Univ of Michigan Law Sch; Ann Arbor MI
Trademarks have always been an essential part of a business's branding strategy. The past three decades has witnessed a sharp rise in the value of trademarks in line with the prominence of web-based trade and commerce. Trademarks can help businesses in several ways. They can help to establish and expand brands, can help attract investors in the business, and can help the bottom line by producing revenue through licensing. The vast majority of trademarks are comprised ...
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