Law Practice
Dec. 20, 2022
Persuasion Science for Legal Writers
Persuasive writers must use the same techniques as their trial lawyer counterparts who employ persuasion science to increase their chances of winning.
John P. Blumberg
Blumberg Law Corp.
444 W Ocean Blvd
Long Beach , CA 90802
Phone: (562) 437-0403
Fax: (562) 432-0107
Email: jblumberg@blumberglaw.com
Western State Univ; CA
In my book, Persuasion Science for Trial Lawyers, I explored why our brains accept, reject, or ignore information. There are cognitive limitations caused by brain fatigue and overload. And it seems that brains are hardwired to resist attempts at persuasion. Understanding this brain science can be used to advantage in oral advocacy, both in and out of court. The same principles apply to written advocacy. Everybody's brain has limitations - including lawyers an...
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