Technology,
Data Privacy
Jan. 20, 2023
Meta’s analytic tools under fire in user tracking case
Thursday’s proceedings in Santa Clara County dovetailed with the company filing an amicus curiae brief to the U.S. Supreme Court in an upcoming case where the court will decide whether social media companies should be protected by Section 230 of the Communications Decency Act for content their algorithms suggest to users.
Meta Platforms Inc.’s analytics tools were under fire Thursday as the company appeared at a case management conference in a lawsuit accusing it of improperly tracking Facebook users’ activity.
At the center of the arguments in Santa Clara County Superior Court was Meta’s pixel technology, a piece of code that the company attaches to the URL of a user that allows an advertiser “to measure the effectiveness of advertising by understanding th...
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