Technology,
Government,
Data Privacy
Feb. 21, 2023
LA plans to use billboards to track bus riders’ data
Of particular concern is the harvesting of geolocation data and other sensitive personal information, such as purchase information and media viewing habits, which can be misused.
A plan by the City of Los Angeles to outfit thousands of bus shelters with electronic advertising will violate riders’ privacy by surreptitiously collecting, storing and selling their smartphone data, a lawsuit alleges.
The wireless signal broadcasting equipment built into bus shelters under the Sidewalk and Transit Amenities Program will collect data from cell phones and other electronic devices from users and passersby without their permi...
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