Technology
Mar. 21, 2023
Samsung defeats $243M mark claim over ‘S10’ brand
In Samsung’s trial brief, Faegre Drinker partner Christopher J. Burrell wrote that his client and S10 Entertainment “operate fundamentally different businesses, have fundamentally different marketing strategies and channels of trade, and target fundamentally different groups of consumers. There is no mistaking the companies or their offerings, and there is no trademark infringement.”
Samsung was cleared by a federal jury in a $243 million trademark infringement trial after talent management company S10 Entertainment claimed its brand was eroded by the launch of Samsung’s Galaxy S10 smartphone.
Samsung, which denied the accusations against it, was represented by Faegre Drinker Biddle & Reath LLP in East Palo Alto.
In Samsung’s trial brief, Faegre Drinker partner Christopher J. Burrell wrot...
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