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Civil Litigation

Apr. 13, 2023

JUUL settles with 6 states for $462M in teen targeting case

California Attorney Rob Bonta’s office had sued Juul on behalf of the Los Angeles County District Attorney and the County of Los Angeles in November 2019 claiming the company “engaged in a systematic campaign to target underage California residents.”

California joined six other states in a $462 million settlement agreement with Juul Labs Inc. announced Wednesday, resolving multiple lawsuits against the e-cigarette company for allegedly targeting teenagers in its advertising.

The company admitted no wrongdoing in the settlement deal. In recent years Juul has settled with 47 states for over $1 billion as part of its global resolution strategy to tackle the wave of lawsuits challenging the...

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