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Apr. 26, 2023

Altria lawyer seeks to show Juul got better after merger

Cross-examination was handled by Brian L. Stekloff, who sought to portray the Juul e-cigarettes as similar to other competing nicotine products, which are considered appropriate in the market.

Once Juul Labs Inc. was acquired by Altria the company stopped marketing to minors and worked to combat underage nicotine addiction, its attorneys have told a federal jury that heard testimony Tuesday from a witness who challenged that narrative.

In the first bellwether trial for Juul’s electronic cigarettes, attorneys for the San Francisco Unified School District called expert witness Neil E. Grunberg, a member of the Society for Research ...

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