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9th U.S. Circuit Court of Appeals

Jun. 21, 2023

College football video game fight moves to US court

The Brandr Group claims that the recent wave of states passing name, image, and likeness laws has spurred EA to revisit the college football video game series and allegedly violate the marketing agency’s contractual agreements with student athletes.

Electronic Arts Inc. removed a name, image, and likeness lawsuit to federal court in San Francisco on Tuesday as it fights an attempt by one of the nation’s biggest marketing agencies for college athletes to halt renewal of a popular football video game.

The plaintiff, The Brandr Group LLC, alleged in the complaint that EA was attempting to circumvent the exclusive representation agreements the agency has with 54 universities and their ath...

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