Data Privacy
Jun. 30, 2023
L’Oreal collects data when users try makeup, suit says
The complaint, filed in Los Angeles on behalf of an Illinois resident, accuses the cosmetics company of violating Illinois’ Biometric Information Privacy Act, enacted in 2008.
A proposed federal class action was filed against L’Oreal USA Inc. by a consumer who claimed the cosmetics company’s online “virtual try-on” feature, which requires photos of users’ faces, illegally collects and stores biometric information.
“Facial geometry scans are unique, permanent biometric identifiers associated with each user that cannot be changed or replaced if stolen or compromised,” read the complaint filed Monday by Beligan La...
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