Civil Litigation
Jul. 5, 2023
Meta denies discovery failure in embedded pixel case
At the heart of the litigation is Meta’s pixel technology, a piece of code that other companies attach to their URL as an advertising tool to measure the effectiveness of advertising by understanding the actions people take on a website.
The plaintiff’s attorneys in a proposed privacy class action against Meta Platforms Inc. told a Santa Clara County judge that the tech giant deleted relevant documents that predated the lawsuit and refuses to turn over others.
The lawsuit is one of several across the country on the issue of Meta embedding its pixel technology on other companies’ advertising tools. The lead plaintiff alleges that Meta improperly monitored her activity on HB...
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