Technology
Jul. 27, 2023
If no one sees a video ad, must advertisers still pay?
“According to Google, they do, and they charge advertisers hefty amounts for the privilege of autoplaying their advertisements into the void,” said John J. Nelson of Milberg Coleman Bryson Phillips Grossman PLLC in a proposed class action.
A proposed class of advertisers sued Google LLC Wednesday, arguing the company deceived them about its TrueView video ads, unfairly bilking them of billions of dollars in digital ads.
The plaintiffs argued that Google promised TrueView ads, for which a premium price is charged, would allow viewers to skip them, would be audible and not autoplayed by users scrolling through a page or site. But in the vast majority of cases, TrueView ads ar...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In