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Law Practice

Mar. 28, 2024

Building a client-centric law firm where loyalty blossoms

Discover the power of empathy as the foundation of client-centricity, the critical role of effective communication in forging trust, and how transparency paves the way to confidence.

George Brandon



George Brandon is president of He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.


Greetings, and welcome back to another monthly edition of “The Source.” In our ongoing journey through the intricacies of attorney business development, we’ve explored various elements that contribute to a thriving law practice. This is the eighth column in the series. We started crafting your legal identity in August 2023 and last month, we talked about enhancing networking and client relations in the legal profession. The strategy of combining the “Six Degrees of S...

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