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Intellectual Property

Jun. 20, 2025

MGA urges dismissal of $71.5M verdict over dolls, or a 4th trial

MGA Entertainment urges dismissal of $71.5M verdict for infringing OMG Girlz's trade dress, arguing excessive punitive damages and lack of willfulness, seeking reduction or a fourth trial.

Toymaker MGA Entertainment is urging a Santa Ana federal judge to toss a jury's $71.5 million trade dress liability verdict against the company and either significantly reduce the award or retry the case for a fourth time.

In April, U.S. District Judge James V. Selna upheld the verdict, which found MGA ripped off an Atlanta music group's trade dress when it manufactured select urban dolls in its "L.O.L. Surprise! O.M.G." series. Although Selna questioned whether ...

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